Students of Academia Institute of Technology on the Economist – Sales Specialist programme attended a guest lecture by Nova KBM d.d. as part of the Marketing module. Maja Drozg, NKBM service manager, presented two marketing and communication campaigns to the students: 'Smooth Banking' and 'New Payment Cards'.
Smooth Banking for Young People
How do you present banking services to young people who are not fundamentally attracted to them?
In the ultimate way, through the popular ambassador Filip Flisar, who trusts Nova KBM's services so much that he is willing to wager the most he can for them – his famous moustache.
Introducing Smooth Banking: a series of three thrilling challenges in which Filip, whilst performing banking services, competes against mysterious depilation challengers who want to take the scalp of his moustache.
As an introduction to the campaign, Filip Flisar posted a profile picture without his moustache on his Facebook profile, which immediately received countless likes, comments and opened a debate amongst fans and captured media attention.
Filip was inundated with phone calls asking whether he had really become smooth above his upper lip. He answered them without mincing his words – that they would find out the truth after the challenges.
Source: Pristop
New Payment Cards
- Prepaid Visa card with Filip Flisar's moustache
- Instalment payment MasterCard
Source: Academia (18. 11. 2015). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica