As part of the Sales module of the Economist – Commerce Module programme, we hosted Mr Rok Makovec, director of the web agency IT Melona, and Mr Tim Zupančič, director of the company Zupančič Design. The company IT Melona specialises in the creation of websites and online shops, marketing, graphic design, photo and video production, whilst the company Zupančič design focuses on graphic design, 3D rendering, visualisation of spaces and equipment, and drawings for the production of interior furnishings.
The first part of the guest lecture was begun by Mr Zupančič with a presentation of his company Zupančič design. In the introduction, he led a discussion with students on whether photographs or video convey more. Video offers the viewer more information in a shorter time, but this can be quickly overlooked or missed by the viewer; here photography prevails. He presented the entire process of film production; from planning, scriptwriting, preparation of the time frame, to assembling the team, preparing the space and equipment, through to post-production, and how to then present the product to the audience and successfully promote it.
In the second part of the guest lecture, we were joined by Mr Makovec, who likewise presented his company, the web agency IT Melona, focusing on the sale of products in the company with the help of digital marketing. He described the types of digital marketing with added strategies, the importance of knowing customers or the target group, who online buyers are, what the structure of an online shop must be, and what the key guidelines for its success are.
Source: Academia (8. 6. 2022). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica