Within the course Informatics in the Business programme (Commerce module), a guest lecture was given by Uroš Žohar, CRM (customer relationship management) consultant at Intera d.o.o.
The lecture focused on the INTRIX CRM program developed by the successful Ptuj company Intera. Intrix CRM provides a digitalised, efficient overview of potential customers, buyers and all contact persons in one place, tracking and closing sales opportunities for better conversion of offers, and a comprehensive 360-degree view of meetings, their minutes and work plans.
The lecturer highlighted the adaptability of Intrix CRM to the specific needs of individual companies, presented the company's other products and services, and concluded by answering questions and sharing his experience.
Source: Academia (9. 11. 2024). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
