As part of the Organisation and Management of Media Production module of the Media Production study programme, we hosted Mr Vito Pešič, co-founder and executive producer of the commercial production house Moment Collective.
In the first half of the guest lecture, Mr Pešič presented the commercial production house Moment Collective, where he works as executive producer and is responsible for communication between directors and clients or commissioners. Moment Collective creates diverse advertisements, online videos, directs online and TV production, and collaborates on several international multimedia projects, the latest of which began filming in 2021 in Georgia, then continued filming in Cyprus, and will continue in New York.
The example that the lecturer used in the guest lecture was an advertisement for the Sally Seltzer drink by the world-renowned Danish brewery Mikkeller. Moment Collective prepared the concept, the idea for the advertisement, the filming plan and the location. The target audience for the advertisement was Eastern European countries, and the advertisement was filmed in Slovenia due to lower production costs. The clients monitored the filming remotely.
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Advertisement produced by Moment Collective: Mikkeller – Sally's Seltzer:
Source: Academia (20. 4. 2022). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
