As part of the Project Work in Graphic Design module, we hosted Mr Matej Grušovnik, Head of User Interface Design at POVIO, a design and development company from San Francisco that creates digital products. With more than 1,000 successfully completed projects and more than 200 trained professionals, they have collaborated with multinational corporations such as Volkswagen, Flexport, and prominent personalities such as Serena Williams.
In the introductory part of the guest lecture, Mr Grušovnik presented the company Povio Labs, which is engaged in the development of digital solutions, primarily in the field of UX/UI design. The company specialises in creating user experiences that are simple, functional and visually appealing. Mr Grušovnik presented to students the basic principles that the company uses in designing user interfaces and applications, and how these principles contribute to improving the user experience. He emphasised the importance of researching users and their needs, as this is the only way to create products that actually solve concrete user problems.
Students also had the opportunity to learn about the entire work process, which includes phases such as research, conceptual design, prototype testing and optimisation based on feedback. Mr Grušovnik described each step of this process in detail, highlighting the importance of collaboration between designers, developers and users to achieve the best results.
At the same time, it was also emphasised how the company approaches design for different platforms, whether for websites or mobile applications, and how design approaches are adapted to different devices and user needs. Mr Grušovnik also shared experiences from working on various projects and how important it is to have flexibility in the design process, as requirements and technologies change rapidly.
Special emphasis was also placed on Povio Academy, the company's educational programme, which enables students and young professionals to gain practical experience in the field of digital design. The programme offers educational content, workshops and mentorship, which enables students to develop their design skills and prepare for entry into the labour market.
Source: Academia (27. 3. 2025). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
