As part of the Marketing module of the study programmes Economist – Sales Specialist, Economist – Accountant and Economist – Digital Marketing and Sales module (HND) and Sales Specialist (VSŠ) – we hosted Ms Špela Sedminek, Head of Sales Marketing at Primat d.d. and former Head of Sales and Marketing at Steklarna Rogaška d.o.o.
At the beginning of the guest lecture, Ms Špela Sedminek, an experienced sales and marketing professional with a 20-year history of working in the luxury industry (crystal) in an international business culture, who has experience in achieving goals in the field of international business and managing sales, marketing, brand management, key account development, retail, business operations and product development, introduced herself and the company Primat d.d., where she is currently active, and also shared with students a wealth of experience from her time at Steklarna Rogaška d.d., where for more than 20 years she gained experience in the field of brand marketing and sales.
Primat d.d. is one of the leading companies in Europe, specialising in the manufacture of certified security equipment. Their range includes burglar-proof and fire-resistant safes, vault rooms and doors, special cash machines and other types of cash registers, and burglar-proof cabinets with more than 120 years of tradition. Before that, for more than 20 years she was employed at Steklarna Rogaška d.d. as Head of Sales and Head of Brand. Steklarna Rogaška d.d. is a renowned Slovenian company specialising in the production of crystal glass and prestigious glass products. With a history dating back more than 350 years, it is considered one of the most prestigious and oldest manufacturers of crystal glass in the region. At the end of the lecture, the guest lecturer devoted some time to professional experiences that have shaped her into the person she is today, experience as the best teacher on the business path, and the importance of perseverance, resourcefulness and also a touch of luck.
Source: Academia (25. 10. 2023). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian report and is pending editorial review. Slovenska različica
