The micro-credential in numbers.
The learning outcomes recorded on the document.
On completing the programme the participant:
- analyses a business or creative challenge of a real company and defines goals and target groups
- uses AI tools for market research, content and visual/video materials and critically evaluates the result
- divides work in an international team, runs meetings and presents interim results in English
- prepares and delivers a 10-minute pitch of the solution to a jury of the company and mentors
- reflects on intercultural collaboration and documents the process in an online portfolio
The learning outcomes are set out in the micro-credential programme adopted by Academia's Strategic Council; the programme is co-funded by Erasmus+ (KA131).
One week, one challenge, one pitch.
Online pre-course
AprilShort online modules in Orbita: AI tool basics, the company brief, teamwork rules. A condition for taking part.
Monday · the challenge
day 1Presentation of the company and the challenge (2026: PIPI – taking the brand into new markets), formation of international teams, introductory workshops.
Tuesday–Thursday · teamwork
days 2–4Research, strategy and content production with AI tools; mentors from Academia and partner institutions; a company visit and an evening programme in Maribor.
Friday · pitch and certificate
day 5Presentation of solutions to the company jury, announcement of the best teams, award of micro-credentials.
What we assess and what the document says.
Assessment
- online pre-course (pass/fail)
- team solution and final pitch (assessed by the company jury and mentors)
- individual reflection in the portfolio
- at least 80 % attendance
Document
- title and learning outcomes of the programme
- scope 3 ECTS, level SQF 6 / EQF 5
- assessment method and date
- issuer Academia, entry in the school's records
- Erasmus+ BIP: mobility certificate for students of partner institutions
More than 60 students from 18 countries.
The PIPI challenge
International teams prepared a new-market entry strategy for the PIPI brand (AI and Digital Marketing) and AI-generated video adverts (AI for Creative Media Production).
News →Partner institutions
Students and lecturers from partner higher education institutions in Academia's Erasmus+ network – 23 partner institutions on four continents.
Registration 2027
The registration deadline is expected in early May 2027; places are limited.
Register →Spring Week in a minute.
V svojih besedah
About Spring Week.
LanguageMy English is not excellent. Can I take part?
The programme is in English (B2 recommended); teams are mixed and mentors help. You prepare the pitch together with your team.
TimeHow much time does it take?
The online pre-course (a few hours in April) and five days in Maribor in May, usually 9.00–17.00, with an evening programme.
CostsWhat do I pay?
Academia students pay nothing; programme costs are covered by Erasmus+. Students of partner institutions receive an Erasmus+ grant through their own institution.
From homeI study from home. Can I take part?
Yes – the week takes place in person in Maribor; the pre-course is online.
RecognitionHow are the 3 ECTS recognised?
As practical training or an extracurricular activity – the Student Office arranges it once the document is issued.
Two programmesWhich one should I choose?
AI and Digital Marketing (Business/Economics, Computer Science) or AI for Creative Media Production (Media Production); you choose when registering.
Five days you will put on your CV. Register.
The International Office replies within two working days; the pre-course starts in April.