Academia successfully concluded Academia International Spring Week 2026, which brought together more than 60 students from 18 countries in Maribor from 18 to 22 May 2026 within two Erasmus+ Blended Intensive Programmes: Artificial Intelligence in Digital Marketing and AI for Creative Media Production.
18 countries in Maribor
Students from Spain, Moldova, Serbia, Poland, Lithuania, Montenegro, Kosovo, El Salvador, Slovenia, Uganda, Ukraine, Kenya, Croatia, the United Arab Emirates, Saudi Arabia, Jordan, Mauritius and Russia worked in international teams on creative solutions with AI tools and presented their results to mentors and company representatives.
The challenge: the PIPI brand on new markets
The case study partner was PIPI, a playful, colourful soft drink with a distinctly Mediterranean character that recently entered the Slovenian market. Students tackled a real internationalisation challenge: how to preserve the brand's identity – summer, ease, friendship, humour and Mediterranean energy – while adapting it to local markets. Students of the digital marketing programme developed market-entry strategies with customer personas, positioning, marketing mix, a EUR 100,000 launch budget per market and visual campaign concepts, using tools such as ChatGPT, Gemini and Grok and critically evaluating the results.
AI for creative media production
Students of the media programme explored how AI can turn static illustrations into dynamic video content, creating short AI-generated video ads for individual countries and a group UGC video on "Pipi and Maribor" for TikTok, Instagram Reels and YouTube Shorts.
Studies are delivered in Slovenian – ask us how to apply.
B1 Slovenian is required; we offer a free preparatory course. The admissions team replies within one working day.
Source: Academia (28. 5. 2026). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
