In September 2026 student Pamela Debarlieva began an Erasmus+ work placement at the Belgian company WeGlow in Ghent, gaining international experience in digital marketing.
WeGlow develops an online platform that allows non-profit organisations to collect donations and organise charity campaigns and events easily; each donation is shown symbolically as a lit candle on a world map. The platform is used by more than 140 organisations in Belgium and the Netherlands.
First steps in an international working environment
In her first month Pamela joined a small creative team. Under the mentorship of co-founder Jef Janssens she helps prepare marketing content, analyse social media and plan promotional campaigns, mostly remotely and occasionally at the Wintercircus innovation hub in Ghent. She highlights the trust, independence and opportunity to realise her own ideas, and the responsible use of AI: she writes all texts herself first and only then refines them with digital tools.
From marketing analysis to creative campaigns
She prepared a company presentation and competitor analysis, researched the effectiveness of existing communication channels and proposed concepts such as "Charity Spotlight" and "One Candle, One Story". In Canva she designed visual templates for Instagram and LinkedIn, contributed to the 2026 Christmas campaign and prepared a seven-step guide for users creating their own charity campaign.
Linking the placement with the diploma thesis
Pamela connects the placement with her diploma thesis "Using Storytelling to Grow Social Media Organically".
Studies are delivered in Slovenian – ask us how to apply.
B1 Slovenian is required; we offer a free preparatory course. The admissions team replies within one working day.
Source: Academia (20. 10. 2026). Fotografije: Pamela Debarlieva / arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
