'You are your own only limit,' Martina Karova, a student at Academia studying the Economist – Digital Marketing module (HND) and Commerce (short-cycle degree) programme, told herself many times. That is precisely why she wanted to test her limits and seize the opportunity to travel to the other side of the world. As part of an Erasmus+ mobility, she set off for Vietnam, where she gained professional experience and discovered a new environment at the Korea Vietnam Language Culture Center. At the same time, she wanted to test her knowledge, learn something new and, above all, challenge herself.
During her work placement, she worked within a language school that carried out marketing activities for demanding clients, which gave her experience a very special character. As the location was situated in a resort, she also gained valuable experience working in a tourism environment. She participated in creating content for social media and in planning and implementing marketing activities.
This gave her good insight into how a company in a tourism environment addresses different target groups and how marketing content must be adapted to the resort's offer, its guests and the environment in which the company operates. In this way, she better understood the connection between promotional activities and the company's day-to-day operations and further deepened her knowledge in the field of marketing.
An important part of her work involved communication with guests and employees from different countries. Working in a multicultural and multilingual environment taught her greater adaptability in communication and greater attention to different ways of expression, expectations and cultural customs. She discovered that effective communication is not based solely on language knowledge, but also on the ability to listen, observe and adapt to one's interlocutor.
She also participated in establishing new work systems and processes that had not been clearly defined in the company before. As there were no pre-prepared procedures for some tasks, she often had to decide for herself how to approach a problem, find an appropriate solution and organise her work.
In doing so, she developed primarily independence, self-initiative and the ability to solve unforeseen challenges. At the same time, she better understood the importance of well-organised work processes and clear division of tasks.
In parallel, she taught English to resort employees. When preparing content, she focused primarily on the language that employees actually need in their daily work and communication with international guests. This experience showed her how important it is to adapt content to the specific needs of participants and to present information clearly, comprehensibly and usefully.
She supported management with various operational tasks, which gave her broader insight into the resort's day-to-day operations and the connection between different areas of work. Through this experience, she learnt how important it is to clearly define the scope of work, expectations and boundaries of responsibility at the beginning of collaboration. She understood that clear communication and well-defined responsibilities significantly affect both work efficiency and the quality of collaboration amongst employees.
The entire work placement enabled her to connect professional knowledge with the experience of working in an international environment, which represented one of the key contributions of the Erasmus+ mobility. The unfamiliar environment encouraged her to substantially develop independence, adaptability and the ability to collaborate effectively in situations where solutions were not always predetermined.
The Erasmus experience in Vietnam thus brought her not only new professional knowledge and practical experience, but also important personal lessons. She learnt to step out of her comfort zone, take responsibility for her work and find her way in new, unpredictable situations. Above all, she once again discovered that the limit is often not where it seems at first glance – but where one sets it oneself.
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Source: Academia (10. 8. 2026). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
