Within the course Sales for students of the Business programme (Digital Marketing, Human Resource Management and Commerce), Academia hosted Jure Golež, consultant for global destination development at PKF Hospitality Group and owner of MarTour, a company specialising in guided tours and experiences in Maribor and its surroundings.
The lecture focused on the specifics of selling in tourism, where understanding the customer is key to designing a successful offer. The lecturer stressed the importance of identifying target groups and their interests and of building marketing personas that allow companies to plan sales and promotional activities more effectively.
Through practical examples he presented various methods and tactics for addressing customers in tourism and the need to adapt the offer to the needs and expectations of individual segments, and introduced MarTour and its approach to designing tourism products.
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Source: Academia (6. 4. 2026). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
