As part of the Sales module of the short-cycle study programme Economist – Digital Marketing & Sales module and Sales module, we hosted Davorin Korpar, owner of OPSEN Ltd., a young company focused and specialised in energy, and Benjamin Pregl, director of Bee SMART Ltd., which operates in the development of new innovative products in the field of beekeeping.
The guest lecture was opened by Mr Korpar with a presentation of innovative sales models for marketing solar power plants, with particular emphasis on the use of digital marketing. Students were able to learn about modern approaches to marketing and sales based on digital tools such as social media, online advertising and marketing automation. In addition, Mr Korpar shared concrete examples of successful campaigns and the challenges they face in marketing solar power plants at OPSEN Ltd.
The second guest lecturer, Mr Benjamin Pregl, shed light on his experience in developing and launching new innovative products in the field of beekeeping. He shared with students his journey from idea to marketing, emphasising the importance of innovation, market research and creating unique value for customers. Students were thus able to learn how Bee SMART innovative products are developed and established in the market and how creative approaches can achieve success in a competitive business environment.
Through concrete examples and experiences, the guests presented approaches in their own companies that students can apply in their future careers in digital marketing and sales.
Studies are delivered in Slovenian – ask us how to apply.
B1 Slovenian is required; we offer a free preparatory course. The admissions team replies within one working day.
Source: Academia (29. 3. 2024). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
