Within the course Sales for students of the Business programme (Digital Marketing, Human Resource Management and Commerce), Academia hosted Blaž Oblak, co-founder and chief technology officer of Roakon, a young software company focused on mobile and web solutions.
The central topic was the automation of the sales funnel, today a key tool for effectively acquiring and converting potential customers. Using practical examples, the lecturer showed how companies use digital channels – websites, advertising and social media – to systematically guide users from first contact to purchase, with precise targeting, measurable results and real-time optimisation.
Special emphasis was placed on the link between marketing and sales: in the modern business environment they are no longer separate functions but an integrated system in which marketing generates quality leads and sales closes them. Roakon develops solutions that help companies increase their online presence, build trust and improve conversions.
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B1 Slovenian is required; we offer a free preparatory course. The admissions team replies within one working day.
Source: Academia (6. 4. 2026). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
