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Guest lecture: Dr Peter Merc, co-founder and managing partner of Lemur Legal

In the course Economics, Legislation and Marketing in Media, lawyer and investor Dr Peter Merc presented types of intellectual property and the legal challenges of generative AI for creators.

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Soustanovitelj in upravni partner podjetja Lemur Legal dr. Peter MercSoustanovitelj in upravni partner podjetja Lemur Legal dr. Peter Merc · photo: © Academia

Within the course Economics, Legislation and Marketing in Media in the Media Production programme, Academia hosted Dr Peter Merc, co-founder and managing partner of the legal services firm Lemur Legal and assistant professor of civil and commercial law.

Dr Merc graduated in criminal business law and holds master's and doctoral degrees in banking law. As an expert in capital markets and compliance he worked at Nova Ljubljanska banka and Hypo Alpe Adria Bank and sat on the supervisory board of Abanka. In 2016 he founded Lemur Legal, which advises start-ups and technology companies, and in 2021 the venture capital firm Suricate Ventures.

In his lecture he presented the types of intellectual property – copyright, trade marks, patents and designs – stressing that intellectual property is not only a legal concept but important property of creators and companies that must be protected and managed. The central part addressed the challenges faced by rights holders in the age of generative AI, with examples of current legal disputes over AI-generated content and open questions of authorship, liability and the right to use algorithmic output.

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Source: Academia (4. 11. 2025). Fotografije: arhiv Academie.

This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica

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