Within the course Sales for students of the Business programme (Digital Marketing, Human Resource Management and Commerce), Academia hosted Blaž Robič, graphic designer and founder of Mushin-Design, a studio that builds branding, UI/UX and digital systems designed with clear structure and long-term thinking.
The lecture focused on the importance of design as a strategic tool in sales rather than a mere aesthetic addition. The lecturer stressed that a company's visual identity must be clear, structured and aligned with its message in order to address the target audience effectively and build brand recognition.
Through practical examples he showed how Mushin-Design combines branding, UI/UX design and digital solutions into a comprehensive system that supports business goals, emphasising that successful design is based on understanding the user experience and connecting strategy, identity and functionality into a unified whole.
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Source: Academia (5. 4. 2026). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
