The Autumn Student BIP 2025 at Academia – Digital Marketing and Artificial Intelligence, successfully concluded after an inspiring and dynamic week from 6 to 10 October 2025. The programme brought together 25 international students and 3 academic mentors from Spain (Ilerna), Serbia (Academy of Professional Studies Šumadija), Poland (University of Lomza), El Salvador (Technological University of El Salvador) and Mauritius (University of Mauritius), who joined Academia students in a vibrant exchange of ideas. The event, supported by the Erasmus+ programme, offered a truly global learning experience at the intersection of artificial intelligence, digital marketing and intercultural collaboration.
Over the five-day programme, participants explored how artificial intelligence is transforming marketing strategies and communication, not only through theory but also through practical exercises, creative teamwork and solving real-world problems.
Students worked in interdisciplinary international groups to address a real business challenge presented by local company VBO, using artificial intelligence-based tools and digital marketing techniques to develop innovative solutions. The programme concluded with a presentation session where students presented their final ideas to company representatives and mentors.
The academic and professional part of the week featured a series of engaging lectures and workshops led by Academia lecturers and international guest experts. They covered topics ranging from the impact of artificial intelligence on marketing to practical skills for media and communication. The sessions offered insights into how artificial intelligence is changing marketing, introduced innovative marketing tools, explored content creation with the help of artificial intelligence, and examined current trends and strategies in this field.
The programme also included a soft skills workshop that prepared students for their final presentations. These modules combined technical knowledge with practical examples.
The Autumn School strongly emphasised teamwork and intercultural learning, creating a collaborative environment where students from diverse backgrounds worked together to solve real challenges. Through the combination of academic content and practical group work, participants developed key soft skills such as communication, collaboration and adaptability – essential qualities for success in today's industries.
During the programme, students deepened their understanding of the application of artificial intelligence in marketing, gained practical experience in creating digital campaigns and artificial intelligence-based strategies, and increased their confidence in presenting and advocating innovative ideas to real stakeholders.
The programme not only strengthened students' digital competences but also opened doors for future Erasmus+ mobilities and international collaboration. The Autumn School Digital Marketing and Artificial Intelligence – Beyond Enthusiasm was organised as part of the Erasmus+ Blended Intensive Programme.
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Source: Academia (14. 10. 2025). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
