Second-year students of the Media Production programme, Graphic Design module, participated in a practical project Graphic Design for Client during the academic year 2025/2026 as part of the Project Work in Graphic Design course. The project was designed as a real design assignment in which students developed graphic and product solutions for redesigning a mobile application for the client Womanly Seasons.
Womanly Seasons is a digital personal guide for women's daily balance, or a mobile application that simultaneously tracks three natural cycles – the menstrual, lunar and solar cycle. The application helps users understand their personal needs, physiology, emotional fluctuations and supports daily balance, regeneration, self-awareness and better utilisation of personal potential.
Design for a Real Client
The project enabled students to have direct contact with the design process as it takes place in professional practice. From initial research of the market, competition and users, students gradually developed concepts, comprehensive graphic identities, user interfaces and prototypes, and refined them based on feedback and user testing.
Particular emphasis was placed on understanding the client, their target audience and the product's values. Womanly Seasons does not address users merely as a classic cycle tracking application, but as a comprehensive digital guide that combines personal daily analysis, activity suggestions, supportive rituals and a knowledge library.
Mentorship Led by Amedea Derenda
The project was led by instructor Amedea Derenda, an expert with 15 years of experience in design and product strategy. She specialises in creating user-focused and scalable solutions for B2B and B2B2C products. Her work spans various industries, including SaaS, digital identity and subscription services.
Amedea leads multidisciplinary teams in developing complex digital products that respond to both business objectives and user needs. She is also co-founder of the digital product design school ScreenSaverz, where she helps individuals and companies develop products using practical, collaborative and research-oriented working methods.
From Research to Final Presentations
The project comprised 10 project meetings at Academia and additional project meetings in the field. It was intended for students who chose the Graphic Design direction and have Project Work in Graphic Design as their main elective course.
Practical work took place between March and May 2026. Students first familiarised themselves with research methods, then analysed the market, competition and users, developed concepts, created prototypes and conducted user testing. In the final part of the project, they prepared presentations of their solutions and presented them as design proposals for the client.
Final presentations by three groups of Academia students took place on 15 May 2026.
Practical Competencies for a Design Career
The Graphic Design for Client project enabled students to develop key competencies of a contemporary graphic designer: researching user needs, understanding the client, designing visual concepts, prototyping, presenting solutions and receiving professional feedback.
By working on a real client project, students gained experience that goes beyond a classic study assignment, as they applied their knowledge in a process that connects design, product strategy, user experience and brand communication.
Studies are delivered in Slovenian – ask us how to apply.
B1 Slovenian is required; we offer a free preparatory course. The admissions team replies within one working day.
Source: Academia (16. 5. 2026). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
