From 6 to 10 October 2025, Mehreen Zeadally, Humairaa Hosany, and Harsh Gungah, students from the University of Mauritius, had an exceptional opportunity to participate in the Erasmus+ mobility programme hosted by Academia. The autumn school entitled ' Digital Marketing and Artificial Intelligence Beyond Enthusiasm' focused on merging creativity and innovation in the age of artificial intelligence.
Before travelling to Slovenia, the students completed online courses to familiarise themselves with ChatGPT and other free artificial intelligence tools. These courses helped them understand how artificial intelligence can be integrated into marketing to create authentic and effective campaigns. Upon arrival in Maribor, their learning hours began with a real challenge: a local company was facing a limited marketing budget. In diverse teams, they had to propose artificial intelligence-based strategies to improve the company's market reach and visibility.
Over the course of a week, they learnt how to use artificial intelligence responsibly – not as a replacement for human creativity, but as a supporting tool in decision-making. They explored how to create compelling marketing slogans, generate visual content and videos with artificial intelligence, and design strategic campaigns driven by data analysis.
What made the experience even more exciting was the fact that this was not a simulation; they presented their ideas directly to a company representative and experts from various universities across Europe and beyond, including Poland, El Salvador, Spain, and Slovenia.
Working in international teams was another significant experience. Each group connected students from different countries, creating a truly intercultural experience. Together they solved challenges, learnt from one another, and discovered how diverse perspectives enrich creativity. In the end, each group worked hard to prepare a convincing presentation.
Outside the classrooms, they had a group tour during which they explored the beautiful city of Maribor. They visited historical landmarks and enjoyed peaceful walks along the River Drava. The city felt like a warm embrace to them. As the name itself suggests – sLOVEnia – they believed it to be true: the country truly expresses love in everything it does.
"They left Maribor richer in knowledge, friendships, and inspiration that will accompany them for many years to come. They reflected on how artificial intelligence could transform the world of marketing more than they had ever imagined. They are deeply grateful to the organisers, lecturers, their home university, and Academia for enabling them to undertake this unforgettable journey. They also sincerely thank Maribor for its warmth and unforgettable memories."
Studies are delivered in Slovenian – ask us how to apply.
B1 Slovenian is required; we offer a free preparatory course. The admissions team replies within one working day.
Source: Academia (16. 10. 2025). Fotografije: arhiv Academie.
This English summary was produced automatically from the Slovenian article and is pending editorial review. Slovenska različica
