Development of a Website for AI-based Logo Generation

The thesis explores the use of artificial intelligence in the field of graphic design, with a particular focus on logo generation through online generators. The study aims to examine how generative artificial intelligence (GAI) influences contemporary design practices and to assess the efficiency and user-friendliness of tools that enable automated logo creation without prior design knowledge.

The theoretical part introduces key concepts of artificial intelligence, modern trends in user interface design, such as minimalist aesthetics, personalization, and bold typography, and the impact of GAI on creative processes. AI-based tools allow for quick logo generation, automation of repetitive tasks, and a variety of visual solutions, which are particularly useful for small businesses and individuals. The research-application part includes an online survey that collected data on users’ experiences, expectations, and preferences regarding online logo generators. The analysis revealed that users seek simplicity and intuitiveness, free logo downloads, more customization options (color, typography, layout), and more diverse and unique templates. Common drawbacks included similarities between existing designs, limited uniqueness, and the requirement to pay for downloading the final product. The survey results served as the foundation for further analysis and solution development. The practical section evaluates some online logo generators. For each tool, a detailed analysis of the user interface, logo creation process, and personalization options was conducted. While advantages such as speed and accessibility were noted, limitations such as reduced uniqueness and repetitive design patterns were also highlighted. Based on all findings, a custom prototype of a logo generation website was developed, following modern design guidelines and including functionalities that users identified as essential: ease of use, rich personalization options, preview capabilities (mockups), and free access to basic features.

The thesis offers insight into the current use of artificial intelligence in graphic design, specifically in logo creation, and provides a practical solution that meets the current needs of users. It combines theoretical foundations, analysis of existing solutions, and the development of a user-centered digital tool.

You can check the student’s product in the video below: