Competitive advantages of express mail and competitive analysis


Študent: Mojmir Bračko

Mojmir Bračko is a graduate of the Economist - Commercialist module study programme at Academia, College of Short-Cycle Higher Education. He successfully defended his thesis paper in August 2021.


Thesis paper Mojmir Bračko

This diploma thesis is studying the service Hitra Pošta Pošte Slovenije, d.o.o. Firstly, we will present the company Pošta Slovenije, d.o.o. and existing offer in the segment of the express mail. We will compare and analyze competing companies and try to find the competitive advantages of the service Hitra pošta Pošte Slovenije, d.o.o.

Secondly, we will present a SWOT analysis, with which we will try and show the strengths, weaknesses, opportunities and threats which could be seen during the implementation or future implementation of services belonging to the express mail segment in the market.

We will also present the potential opportunity offered by an innovative and technologically newer approach to the delivery of shipments by drone.

Clean technology, which includes unmanned aerial vehicles, is the future of delivery of express mail.

Introduction of clean technology into the company’s operations represents a great competitive advantage for the company.The diploma thesis also deals with the introduction of a new or improved city express mail delivery services by bicycle.

As part of umbrella topic of talent management, we will also present characteristics that the employees who will perform these new, innovative service should posses.

Today, human resources are of key importance for companies, as their flexibility and commitment greatly contribute to the company’s success in the market.

Fast and reliable delivery is one of the key factors for business success of companies in the domestic and international markets.

Today, this fast and reliable delivery poses a major challenge, as the outbreak of SARS-CoV-2 virus has significantly affected this market and slowed down delivery.

The goal of companies involved in this type of express delivery segment is to overcome the barriers imposed by some countries.

New companies are being established, and they take advantage of opportunities and, in addition to their core activities, they also carry out the transfer of certain products, thus becoming competitive with all other providers in the express delivery segment.

In this diploma the focus will be on the express delivery segment. We will present it in detail and try to show how Pošta Slovenije, d.o.o. is competing with the new providers.

Thesis paper Mojmir Bračko


Thesis paper Mojmir Bračko

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