Višja strokovna šola Academia Maribor v sodelovanju z vodilnim mednarodnim svetovalnim podjetjem Bain & Company študentom in diplomantom Academie omogoča brezplačna usposabljanja s področja izkušnje kupca (CX – Customer Experience) za pridobitev certifikata Bain certificiran CX strokovnjak izkušnje kupca.
Customer experience (CX) – celostna izkušnja kupca predstavlja odnos med kupcem in podjetjem oziroma organizacijo tekom njune celotne interakcije.
Študentom in diplomantom Academie je omogočen brezplačen dostop do on-demand spletnih tečajev, kar jim omogoča personalizirano izobraževanje kadarkoli in kjerkoli.
Deliver on the company value of customer obsession
Define elements of a customer-centric company and culture
Explore team behaviours to support positive change
Source, build, and analyze customer data sets to draw meaningful conclusions
Identify key pain points and use analytical frameworks
Enrich customer data with business data
Communicate the true economic value of your customers and unlock the earned growth potential
Translate customer data into bottom line financial impact
Create a compelling and precise business case for improving the customer experience
Source, build, and analyze customer data sets to draw meaningful conclusions
Identify key pain points and use analytical frameworks
Enrich customer data with business data
Identify customer needs and embed user and customer empathy into the design process
Develop “North Star” future experiences linked to strategy
Test and pilot customer experience designs
Apply best practices and tried and tested approaches of design thinking to the product, journey, and experience redesign processes.
Identify build considerations for CX design
Scale CX solutions effectively
Organize cross-functional teams
Transition from “change” to “business-as-usual” CX management
Build experience and journey management at scale
Organize the operating model and rhythm effectively
Work across organizational silos and run customer operations
Sofinanciranje izobraževanja za pridobitev srednješolske in višješolske izobrazbe ter poklicne kvalifikacije 2024–2029
Na voljo 7 milijonov evrov nepovratnih sredstev za razvoj kompetenc zaposlenih, starejših od 50 let
Podjetna pozitivna Območno obrtno-podjetniške zbornice Maribor
Gostujoče predavanje - 12. junij ob 17. uri
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Oblikovanje in izdelava:
Naložbo vavčer za digitalni marketing-izdelavo spletnih strani sofinancirata Republika Slovenija in Evropska unija iz Evropskega sklada za regionalni razvoj.
