Guest lecture by Nataša Rus and Urban Lapajne, Project Directors of Tovarna podjemov

Digital Marketing (HND) & Commerce (SCHE)

As part of the Digital Marketing course of the Economist programme, we hosted Ms Nataša Rus and Mr Urban Lapajene, Project Director of the university incubator Tovarne podjemov.

The mission of Tovarna podjemov, which has been successfully operating for more than 10 years, is to create conditions in which entrepreneurial professionals at the University of Maribor (professors, researchers and students) can realise their entrepreneurial ideas, and in this way successfully commercialise their cutting-edge knowledge and technologies.

As the guest lecturers presented to all present at the lecture, the Podium Factory is a multi-purpose organisation: it is the business incubator of the University of Maribor, the promoter of the Start:up Maribor programme, the promoter of the Start:up Slovenia hub and the main organiser of the Podium Conference. Their services include organising trainings, workshops, mentoring and business consultancy. They also presented all methods of communication based on digital methods or platforms (Facebook, Instagram, LinkedIn, etc.). The Miro platform, a virtual collaboration or workshop, was also presented, which is also an excellent tool for organising several active processes (communication, mailing, platforms) on clear virtual boards.

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