University of Oxford Summer Master Class Lectures free for Academia’s students from June 22th to July 12th 2021

Academia Maribor, in cooperation with the Skoll Centre for Social Entrepreneurship at the University of Oxford, are offering free masterclasses for Academia’s students. The lectures will take place from 22th of June to 12th of July 2021, online.

Students will receive the application instructions per mail to their student e-mail address. For any additional help or information, feel free to contact the Student Office per telephone on 02 228 35 35 or per e-mail on


Content Creation for Social Impact – Ali Abdaal

In this series of masterclasses, you will learn how building a personal, online presence can change your life, and massively increase your reach and impact.  Even if you are not harbouring dreams to become an “influencer”, putting yourself out there online in some capacity is a total no-brainer for building relationships, sharing your ideas and expanding your impact on the world.

By the end of the sessions:

  • You will have made a personal blog where you’ll be able to write about your project and share your thoughts. 
  • You will know how to use social media platforms like Twitter and LinkedIn to network effectively, and you’ll learn about the power of YouTube to affect change. 
  • You will know best practises for growing, connecting and networking on Twitter and LinkedIn.
  • You will understand the power of different platforms to share your work and be able to identify which platforms to use to amplify your messages.  

Tuesday 22 June 2021 at 3-4:30pm Session 1: Blogging

Tuesday 29 June 2021 at 3-4:30pm Session 2: Twitter and LinkedIn

Tuesday 6 July 2021 at 3-4:30pm Session 3: YouTube, Podcasting and other platforms

Media, Artificial Intelligence & Business – Alex Connock

In this masterclass, you will explore the ways in which corporations communicate messages about their products using social media platforms and artificial intelligence. You will examine the differences between paid, owned and earned media, as well as social listening and dynamic creative optimisation. The masterclass will also provide insight into digital marketing and associated ethics.

By the end of the masterclass you will:

  • Have and understanding of the key strategies used by corporations in business marketing.
  • Be able to identify the advantages and disadvantages of using different types of tools in ecommerce.
  • Be able to assess your knowledge of media in various business sectors.
  • Have a foundation to critically evaluate tools and strategies used in business marketing.

Monday 21 June 2021 at 2-3:30pm Session 1: Every business tells a story – storytelling in marketing and business

Tuesday 22 June 2021 at 2-3:30pm Session 2: Swipe Out – digital marketing and e-commerce

Friday 25 June 2021 at 1-2:30pm Session 3: New technologies in media and marketing

Leading with Resilience: keeping yourself well-resourced – Sophie Maclaren

In these sessions you will learn about the capacities that underpin resilience, wellbeing, and top performance, and how to cultivate them first in yourself, then in your team. You will leave with both greater understanding, and practical, effective tools and practices to integrate into your working life.

By the end of the sessions:

  • You will understand resiliency and why it matters in leadership.
  • You will be able to identify ways to work with complex emotions related to
  • internal and external stimuli.

You will develop ways to build a positive mindset in their work.

Tuesday 22 June 2021 at 2-3pm Session 1: Understanding Resilience

Tuesday 29 June 2021 at 2-3pm Session 2: Remaining Steady

Tuesday 6 July 2021 at 2-3pm Session 3: Positive Mindset

Writing for Change – Mathangi Subramanian

Words are powerful. The stories we tell about ourselves, have the potential to reinscribe oppressive systems, or to push the world towards positive change. This class will use narrative to think about the goals of their Map the System projects now and into the future. You will learn how to generate creative and analytical media to establish their presence as thought leaders, and how to use narrative to improve their visions for the future. Students will leave the class with at least two outlines of potential pieces, a familiarity with the media landscape and the process of pitching publications, and a strategy for using media to promote their beliefs, their work, and themselves. 

By the end of the sessions:

  • You will outline at least one opinion piece that will help you establish a media
  • presence in their fields.
  • You will use literary tools to map overlapping systems of oppression.
  • You will develop a strategy for using media to advance your projects and create change.

Thursday 24 June 2021 at 5:30-7:00pm Session 1: Mapping the System: Envisioning the Future of Your MTS Project

Thursday 1 July 2021 at 5:30-7:00pm Session 2: Writing and Pitching Opinion Pieces

Thursday 8 July 2021 at 5:30-7:00pm Session 3: Developing a Media Strategy for your MTS Project

Embodied Liberation – Farzana Khan

This masterclass will focus on capacity building and sustainability for frontline and grassroots communities. The sessions will concentrate on movement building, exploring ways to build allyship and move beyond performativity. Students will explore ways to build leadership skills that understands how to move power, be responsive and ecological.

By the end of the masterclass you will:

  • Be able to identify practices are necessary to embody to sustain movement work.
  • Have ways to show up with your whole selves with a meaningful presence.
  • Understand how to build leadership skills that are rooted in transformative justice and liberation work.

Monday 28 June at 2:00-3:30pm Session 1 Sustaining Movements through using a embodied liberation practice Part 1 

Monday 5 July at 2:00-3:30pm Session 2 Sustaining Movements through using a embodied liberation practice Part 2

Monday 12 July at 2:00-3:30pm Session 3 What can an abolition framework teach us about moving though conflict and building community accountability and care

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