Entries by Academia Maribor

The impact of sweepstakes on café visibility and sales

In this undergraduate thesis, we discuss prize competitions, which are one of the most popular elements of sales promotion. More and more, companies decide to organize prize competitions, not only because they are efficient to promote sales but also because they are an excellent tool how to promote the company. Prize competitions on social networks […]

The image of women in modern car advertisements

The thesis deals with the display of stereotyped female images for the purposes of car advertising. In the theoretical part, we first define advertising and highlight its fundamental functions with an emphasis on the characteristics and functions of advertising of female images. In the following, we present images of women/femininity that appear in car advertising […]

Comparison of payroll taxation between Slovenia, Italy and Austria

The aim of the thesis was to show or compare how salaries are taxed in Slovenia, Austria and Italy. With the assignment, I also wanted to show the difference in salary taxation if a Slovenian works in Austria and Italy. Since taxes are mandatory for every taxpayer, only the state must design them in such […]

Interview by Anja Šerc and Žan Dapčevič with Peter Drobac, Director of the Skoll Centre for Social Entrepreneurship at the University of Oxford

Dr Peter Drobac, a physician, global public health specialist and social entrepreneur, is the Director of the Skoll Centre for Social Entrepreneurship at the Said Business School. The Skoll Centre fosters social innovation by developing talent, promoting actionable insights through research and facilitating deep exchanges with a global community of innovators. In an interview with […]

Video advertising on Instagram

The thesis Video advertising on Instagram presents different types of video advertising on the Instagram application, how they differ, and which ones to choose to achieve a particular goal. It contains comparisons and statistical data compared to other countries. Finally, it also includes the production of video advertising in theory and the example of one’s […]

Digital artwork based on blockchain

The advancement of blochchain technology, has contributed the general public with transparency and decentralization. Although, this kind of modern documentation can be applied to both material and immaterial goods, this method of trading has impressed and taken over the world of digital art. For easier track of online records, developers have created codes, using the […]

“Don’t judge a book by its cover. Or do?”

All of us have come across the phrase “Don’t judge a book by its cover” and many of us will say that it is true. People should not be judged by their appearance. But what if this is not the figurative meaning of the phrase but we literally think about book reviews and evaluation. We […]

Obdavčitev športnikov in oblike poslovanja

The thesis discusses the types of athletes’ income and different business forms. It focuses on the tax aspect of business and how various conditions of employment affect an athlete’s sports career. Firstly, I specify the purpose, goals, and fundamental assumptions of the thesis. Moreover, I discuss the given hypotheses and research methods. Majority of the […]