Entries by Academia Maribor

An Invaluable International Experience for Civil Engineering Student Martina Denkova

Civil engineering student Martina Denkova successfully completed a six-month professional traineeship in Malta as part of the Erasmus+ programme, where she gained valuable experience at the construction company Aquilina and Sammut Alessi from 1 July to 19 December 2025. The decision to undertake mobility represented an important milestone in her academic and professional journey. From […]

Customer Segmentation and Adaptation of Digital Marketing Strategies in a Selected Company

In this thesis, I examine how Company X from the construction sector can improve its performance in digital marketing. Since digital development in the sector is often slower, I focus on untapped opportunities to increase visibility and strengthen customer relationships.   The starting point of the thesis is that customer segmentation and the digitalization of […]

Implementation of central monitoring and control system to improve air-conditioning system efficiency

The diploma thesis examines ways to improve the performance efficiency of a central air-conditioning system through the implementation of a central monitoring and control system (CNS). The introduction outlines the field of air-conditioning for large buildings and the challenges of energy efficiency, reliability, and operational flexibility. The problem of inefficient operation of existing systems is […]

Use of artificial intelligence in video recording and production

This diploma thesis, titled “The Use of Artificial Intelligence in Video Recording and Production”, examines the application of artificial intelligence (AI) in video recording and production and its impact on creative processes, professional roles, and audience perception. In recent years, generative models – such as diffusion models and multimodal systems for image and video generation […]

Representative of Obzorje d.o.o. Anja Justinek

As part of the Financial Accounting course in the Economics study program – Accountant module, we hosted Ms. Anja Justinek, a representative of Obzorje d.o.o. The company provides accounting and financial services as well as tax consulting. The main topic of the meeting was the accounting treatment of tangible fixed assets (OOS) and intangible assets (NS). Students […]

Development of a multimedia application for smaller hotels based on the Kodi system

The thesis examines the development of a multimedia system for small hotels based on the open-source Kodi platform. The starting point is the need for an affordable, adaptable, and secure alternative to commercial hospitality/IPTV solutions such as Nevron IPTV, as smaller hotels often face limited budgets and a lack of in-house IT resources. The theoretical […]

Implementation of E-Invoicing and Cost Allocation by Cost Centers and Cost Objects in a Company

The diploma thesis addresses the implementation of electronic invoicing and cost accounting by cost units and cost centers in a company, with a focus on the impact of accounting digitalization on efficiency, transparency, and cost control. In today’s dynamic business environment, companies are increasingly facing the challenges of digital transformation, where accounting plays a key […]

Strengthening the Brand Awareness of the Alphawave Music School through a Promotional Event

The thesis examines the role of event marketing in the educational sector and explores how such activities can enhance the visibility and reputation of the Alphawave Music School. As a young institution, Alphawave is still establishing its position in the local environment, which makes finding effective promotional strategies particularly important. The study shows that events […]