Entries by Academia Maribor

Guest lecture by Vito Pešič, co-founder and executive producer of Moment Collective

In the course Organisation and Management of Media Production of the Media Production programme, we hosted Mr Vito Pešič, co-founder and executive producer of a commercial production company Moment Collective. In the first half of the guest lecture, Mr Pešič presented the commercial production company Moment Collective, where he works as an executive producer, taking […]

Media production students visit Radio City

On Friday, 15 April 2022, students of the Media Production – Audio Production module with Dr. Mitja Reichenberg, as part of the course Project Work in Audio Production, took part in a professional excursion to Radiu City, led by Editor-in-Chief and member of the morning team Bor Greiner. Radio City is one of the most […]

Media Production student Melani on practical training in neighbouring Austria

I’m Melani Recek, 2nd year student of the Media Production programme. I come from the surroundings of Grad na Goričkem. As part of the Erasmus+ programme, I decided to go to neighbouring Austria to do my practical training. I started my internship after the New Year, on 3 January 2022 to be precise – a […]

Computer Science students visit SkyLabs

On Thursday, 14 April 2022, students of the Computer Science study programme took part in a professional excursion to the company SKYLABS in Maribor, Slovenia, for the course Databases 1. The guided tour of the company was led by the CEO of SKYLABS, Dr. Tomaž Rotovnik. SKYLABS is a space technology company offering on-board data […]

Change of marketing strategy in Company X

In this thesis, we will explore how changing the marketing strategy will affect customers’ perception of our company as the best supplier and how changing the strategy model will make it easier for sellers to convince customers to make a purchase. In the theoretical part, we first defined a B2B marketing strategy and a B2B […]

The impact of internal marketing on the employee satisfaction

Internal marketing is gaining in importance and is becoming one of the key strategies and competitive advantages. In my dissertation I focused on the activities of internal marketing in companies or organizations in connection with the impact on employees. The basic idea of ​​the task is a positive correlation between internal marketing and employee satisfaction, […]

Mechanical engineering students visit BNM d.o.o., a company in the automotive industry.

On Monday, 4. 4. 2022 , students of the Mechanical Engineering programme visited, as part of the Materials and Technology courses, the company BNM d.o.o., one of the largest automotive manufacturing companies in Slovenia. The excursion was led by mag. Gal Černe, an instructor in the above-mentioned subjects, who is also an employee of the […]

Graphic Design Instructor Francisco Maldonado concludes his stay at VSŠ Academia

As of the beginning of April, our Graphic Design instructor Francisco Maldonado will be saying goodbye to the Media Production programme at VSŠ Academia. In the last year of his graphic design studies in Spain, he says, he started thinking about an exchange abroad. “I’ve always loved travelling, as it’s a way to get to […]

International evening for students of VSŠ Academia

On Thursday, 30 March 2022, an International Evening with food, drinks and interesting interactive games on the theme of different cultures was held for the students of the Academia University of Applied Sciences at 8pm. This time, the two countries and their cultures were Spain and Brazil. Our international group started the evening with some […]

Media production students successfully complete CBL Graphic Design project

On Thursday 31 March 2022, students of the Media Production programme attended the last lecture of the CBL (Competence-Based Learning) Graphic Design project, led by Mr Francisco Lopez, and thus successfully completed a three-month project of graphic design education and creation. During the project, the students had the opportunity to learn about the different stages […]